Public Relations is a tricky field to break into, especially with the emergence of social media and Olivia Pope wannabes. In reality, PR is almost nothing like what you see on television or in movies. It takes hard work, dedication and an unwavering commitment to your client, despite the odds against you.
What is great about public relations is that there are so many industries in need of PR professionals. As a college junior and still somewhat unsure with what I want to do with the rest of my life, the ability to explore my variety of interests is important to me. From healthcare to entertainment to government, how could I decide on just one?
The solution: a PR firm.
There will always be the basic skills that all pros have (writing, communicating, editing). Where working for a PR firm is
different is the ability to balance different types of clients and remain up-to-date with the latest news and technology. Then there are the deeper skills within those that if applied correctly can really prove if you have what it takes to be successful in PR. For example:
- Show don’t tell
- Don’t try to appeal to all people, but a specific audience
- Keep things short and sweet
The foundation of public relations is not what is being portrayed but how your publics interpret that portrayal. This has become increasingly difficult with the amount of information people come across everyday. The purpose of PR pros is to influence that interpretation without being obvious and they use these practices to do so.